Copywriter

Copywriting is the art of selling through commercial texts. A copywriter writes persuasive texts for a web, which lead to perform certain actions such as: sharing the news in one’s social network, requesting more information on the product or service through the contact form, buying the product or service offered.
The copywriter takes care of the titles, subtitles, images, phrases and keywords, these one, very important for SEO copywriting (to rank among the top search engine results). Moreover, the copywriter can also write texts for a web, trying to involve the reader in the reading. The simplest way is to use short sentences. In addition to that, the copywriter also knows the communication strategies to be able to manage campaigns on social networks, he/she deals with online advertising, writing slogans for the company or for the client he/she works for.

Texts well written by a copywriter are shared by the user on their social networks, which helps to increase traffic to the web.
The copywriter must:

  • know how to write persuasively;
  • know well the language he/she uses for the texts;
  • have knowledge of marketing and advertising;
  • know how to use the tools of his work: how the site works, the HTML language, how to layout the text using Joomla or Wordpress, social networks, and SEO techniques.

How do you become a copywriter?

As far as the education, no specific studies are required, although a certain advantage could be offered by a degree in communication, in humanities or in marketing, or by courses on digital communication, online marketing. He/she can attend some online or face-to-face courses to deepen certain knowledge, however the personal experience helps to understand how and where to focus the efforts in this job.

How does a copywriter earn his/her own salary?

If the copywriter is employed in an online marketing agency or he/she is hired by a company, the copywriter will have a fixed and/or variable salary, (if established in the contract), based on the results obtained.
If the copywriter is a freelancer, he/she will have a standard rate, which can increase depending on his/her experience or the amount of work to do.
If you want to start working as a copywriter, consider the idea to let you know through social networks like LinkedIn, Twitter, Xing; to share your knowledge on the various platforms, to be proactive and to get noticed for your preparation and availability.

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