Influencer is a person able to influence, to bring his fans closer to a certain subject. It is like a web testimonial that can influence the decisions, opinions, and feelings of their fans.
An influencer has thousands of followers on all the social networks he/she is in, he/she can be a blogger (travel, fashion, food blogger), a youtuber, an actor, a singer, and so on, or simply an influencer can have a web page where he/she posts photos, videos and then shares them on social networks and earns the interest of the followers. An influencer is able impose the trends of the moment.
Although there are no strict rules to follow, you do not become influencer from day to night. You get the title of influencer with time, commitment, a bit of passion and constancy.
How can you earn money working as an influencer?
Start by doing product reviews!
There are companies willing to pay for a good review of their products or service because an influencer with many followers is a great opportunity to convey the purchasing choices of its followers towards their products!
Just to give you an example: an Instagram account that exceeds 500,000 followers receives daily bids to sponsor a product, ranging from five to ten thousand euros for a post sponsored up to hundreds of thousands of euros for more elaborate advertising campaigns. Not bad for a post, do you?
If you want to get an idea of who are the influencers of the moment, in a particular category of interest (travel, fashion, music, food, etc.), there are several tools that allow you to do a thorough search:
● Finder;
● Blogdash;
● Klout;
● Traackr;
● Klear;
● Twitalyzer;
● Commun.
The social networks most used by an influencer are Facebook, Instagram, Youtube, Twitter and blogs, where daily building one’s personal image, which the user trusts and follows the advice, up to the purchase of products that he or she advertises.
Do you think you can succeed it too?
If you have a passion cultivate it! Open a blog or web page, go into social networks, create your community, and try to engage your fans in your posts’ conversations, and then, you might be the next successful influencer!
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