SEM Consultant

The SEM consultant or SEM manager is an expert in SEM techniques, an English acronym for Search Engine Marketing, that is to say, sponsoring a web page through paid advertising, so that it appears at the top of the results on the search engine.

The SEM consultant then deals with giving visibility in search engines, to the web pages for which he works, through advertising actions with paid campaigns.
Campaigns that use a SEM consultant are:

  • pay per click;
  • CPM average cost per impression;
  • CPA (cost per share);
  • remarketing.

SEM consultant participates in an auction in which to buy the keywords specific to the web for which he works, to get in among the first results in the search engine, and pay for each click that the web page receives, until end of the budget set. He studies what the possible future clients are, he knows the product he sells well, he makes an analysis of the competition, he segments the clientele he addresses to and optimizes the results. He also follows users who have passed through the web through targeted advertising, using two important tools: Google Adwords and Facebook ADS, but other social networks can also be used. The goal of a SEM consultant is to increase the number of visitors to the web, which can turn into future customers.

How to become a SEM consultant?

The SEM consultant is a technical figure, who has the capacity for analysis, verbal and written communication and who must also know other aspects of web marketing (content and email marketing, social media); also collaborates with a working group, such as Inbound expert, SEO consultant, copywriters.

Some tools that the SEM consultant must know how to use for analysis and reporting are:

  • Google Analytics;
  • Google Adwords;
  • Majestic SEO;
  • Ahrefs;
  • Mention;
  • Hootsuite;
  • Mailchimp;
  • Facebook ADS;
  • SEMrush;
  • Google Webmaster tools;
  • Screaming Frog.

But how does a SEM consultant earn money?

If he is employed in an online marketing agency, or hired directly by a company, the SEO consultant will have a fixed and/or variable salary (if established in the contract), based on the results obtained.
If he is a freelancer, he will have a standard rate, which can increase depending on his experience or the amount of work to do.
If you want to start working as SEM Consultant, consider the idea to let you know through social networks like LinkedIn, Twitter, Xing; to share your knowledge on the various platforms, to be proactive and to get noticed for your preparation and availability.

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