Social media manager

Social media or social networks (Facebook, Twitter, Youtube, Whatsapp, etc.) are social tools that people use, through an internet connection, to share text, images, audio, and video with other users.
The social media manager has an in-depth knowledge of the social networks in circulation, and based on the client he works for, them choose the most appropriate ones to use, to prepare medium-long term strategies for user loyalty and the brand. In the strategic plan, them define the times, the budget, the topics to be covered and the formats through which to transmit the messages.

Among their daily tasks, they:

  • prepare posts for various social networks;
  • write articles for blogs;
  • update and program the contents in the various platforms with the help of some tools;
  • monitor results and they analyse conversations and brand comments;
  • plan paid campaigns.

They work concurrently with the Community Manager who executes the Social media manager’s strategy.
Very frequently there are new social networks, new applications, and new functions for existing ones. The job of the social media manager also consists of keeping up to date with the latest news, reading the news related to marketing and the social online world on specialized web pages such as Social Media Today and Marketing Land, or by participating in fairs and events.
A social media manager must also know the tools for editing videos and photos, copywriting and SEO.

How do you become a social media manager?

Studying marketing, SEO, digital communication, through online or face-to-face courses, reading books, getting to know social networks and how they work.
To learn the job of social media manager, you can start with a blog for example. In wordpress.com, or in blogger.com you can create it for free, without having specific knowledge and without the help of an expert.
Then you start writing, putting copywriting techniques into practice (digital communication), paying attention to the titles, the keywords of the topic to be treated. And gradually you can plan the strategy to adopt to make yourself known on the social networks most suited to the content of the blog.

How does a social media manager earn his/her own salary?

  • If the social media manager is employed in an online marketing agency or he/she is hired by a company, the copywriter will have a fixed and/or variable salary, (if established in the contract), based on the results obtained.
  • If the social media manager is a freelancer, he/she will have a standard rate, which can increase depending on his/her experience or the amount of work to do.

If you want to start working as a copywriter, consider the idea to let you know through social networks like LinkedIn, Twitter, Xing; to share your knowledge on the various platforms, to be proactive and to get noticed for your preparation and availability.

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