Web content editor

The content of a web page is the information provided to users through texts, videos, images and so on, on one or more topics covered by the web page. If the web editor writes a specific content by using a simple language with important keywords on the subject, he has the chance to place its web among the top positions in internet research. Writing content on the website is a way to increase organic traffic (through search engines) and referrals (through social networks), and it also creates value for the web page.

The web content editor or specialist is a communication expert who creates text and multimedia content for web pages, he optimizes usability and he is also a copywriter and designer.
He studies and identifies the target customers/users to contact, he knows SEO techniques, which are essential to improve the positioning of the web page on search engines. If you have no idea what I am talking about, on internet you can find several manuals to understand what SEO is and what actions to put into practice to improve the positioning of a website.

How do you become a web content editor / web content specialist?

No specific studies are required, although a certain advantage could be offered by a degree in communication, in humanities or in marketing, or by courses on the subject of digital communication, online marketing.
One way to stand out from other web content editors is certainly the ability to create original, creative digital content that achieves the objectives of the web page, and the knowledge of one or more languages.
As in any other job, becoming an expert takes time, patience, and a lot of experience.

How does a web content editor/web content specialist make money?

If he is employed in an online marketing agency or he is hired by a company, the web content editor will have a fixed and/or variable salary, (if established in the contract), based on the results obtained.
If he is a freelancer, he will have a standard rate, which can increase depending on his experience or the amount of work to do.
If you want to start working as web content editor, consider the idea to let you know through social networks like LinkedIn, Twitter, Xing; to share your knowledge on the various platforms, to be proactive and to get noticed for your preparation and availability.

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