A web designer is an expert who designs the interfaces of web pages in a technical, structural, graphic and strategic manner, considering the simplicity and immediacy of navigation, the orientation of the user, in order to drive the user’s click towards his goal. The web that plans the designer must be accessible; usable and communicative; must present the contents in a legible and structured way.
The web designer decides the style of the web pages (graphics, layout, typography and colours); he must also know how to adapt his work to other devices such as mobile phones and tablets, and he updates graphic aspects whenever necessary.
Today’s web designer has much more tools than twenty years ago. Based on the project to be completed and the client’s budget, he also works with the content manager, the copywriter, the SEO consultant, the web marketing specialist and the web developer.
How do you become a web designer?
The web designer is a creative expert in communication, he has technical skills, he knows the user experience of the sites, and he has basic knowledge of SEO, HTML, CSS, PhP and / or Javascript. To become a professional web designer you have to do a lot of practice, to have an academic education by school, online courses or books.
But how does a web designer make money?
If he is employed in an online marketing agency or he is hired by a company, the web designer will have a fixed and/or variable salary, (if established in the contract), based on the results obtained.
If he is a freelancer, he will have a standard rate, which can increase depending on his experience or the amount of work to do.
If you want to start working as web designer, consider the idea to let you know through social networks like LinkedIn, Twitter, Xing; to share your knowledge on the various platforms, to be proactive and to get noticed for your preparation and availability.
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